Your business is growing but is your personal wealth keeping pace? On Entrepreneurship 101, host Daniel Lucas welcomes Phil Calandra, co-founder of TruWealth Advisors, to explore why building a successful business and building lasting wealth require distinct, coordinated plans. The conversation examines the Revenue Trap: rising income, expanding lifestyle costs, and personal wealth that stalls. Phil discusses his approach to connecting business profitability, tax planning, and personal finances through three principles: generate, keep, and multiply. From rebuilding after a financial crisis to building businesses alongside his wife and co-founder, Trish, Phil reflects on systems, partnership, and the decisions that shape a founder’s financial future. Explore what it means to become work-optional, why professional advisors need to communicate, and how entrepreneurs can begin thinking beyond an eventual business sale. Listen to Entrepreneurship 101 on Universal Podcast Network—inspiring entrepreneurs to rise, innovate, and create lasting impact. Guest Website: https://truwealthadvisors.com/