What does it take to leave a secure 25 year career, enter a male dominated industry, and build a multimillion dollar business from the ground up? In this episode of Entrepreneurship 101 from Universal Podcast Network, Daniel Lucas welcomes Lisa Cruz, a former registered nurse who transformed her life by becoming an auto repair shop owner, author, and advocate for women in the skilled trades. Lisa shares how helping her husband for what was supposed to be only a few hours became the beginning of an extraordinary entrepreneurial journey. Together, they grew their business from approximately $150,000 to nearly $3 million in combined sales across two locations—but their success came through enormous sacrifice. For three years, Lisa and her husband lived inside their mechanic shop in a 300 square foot space while paying off debt. She endured financial hardship, marital conflict, uncertainty, and moments that tested whether the business and their relationship would survive. The conversation explores the mindset that helped Lisa move from employee to entrepreneur, the lessons she carried from nursing into business, and the identity shifts required to create a completely different life. Lisa also discusses her book, Keeping Up With the Cruzes: How to Overcome the Bullshit and Design the Life You Want, and the limiting beliefs people must confront before they can pursue meaningful change. Lisa’s mission now extends beyond her own success through Women Techs Rock and its $10,000 scholarship fund, which encourages more women to consider rewarding careers in the skilled trades. This is a powerful conversation about resilience, partnership, reinvention, leadership, and refusing to wait for permission to build the life you want. This is Entrepreneurship 101—inspiring entrepreneurs to rise, innovate, and create lasting impact.