Ron Cooper Personality insights and principled leadership for organizational growth. Ron Cooper is the Founder of The Cooper Culture business dedicated to helping organizations increase their personnel productivity and efficiency through personality strengths and principled leadership. The Cooper Culture assesses organizational strengths employing DISC human behavior attributes then customizes training to help organizations achieve or maintain high performance. Ron is a human behavior consultant certified through Personality Insights, Inc. and PeopleKeys. He is partnered with Dr. John C. Maxwell and certified through the John C. Maxwell Company as a leadership trainer, mentor, personal performance coach, and keynote speaker. Ron helps organizations increase their worker retention and gain new employees by establishing a reputation that people like working in the organization. Ron inspires organizational leaders to meaningfully engage their workforce which eliminates cynical, passive, and toxic work cultures. Ron is leveraging over 30 years active duty Air Force fighter pilot and command experience, and industry executive experience to help people and organizations achieve the full potential. Ron has led organizations of 200+ people and is currently mentoring and coaching others to help them achieve their full potential. He has published numerous leadership and organizational articles for trade magazines. He is a co-author of the best-selling book, “DISCover Your Team’s Potential.”